GEO: how to get your business cited by AI search
Anjanee Shukla
7 min read
Search is no longer just ten blue links. More people now ask an AI assistant for a recommendation and act on the answer. Generative Engine Optimisation, or GEO, is the practice of making your business easy for those models to understand, trust and cite.
Write answers, not just keywords
Language models reward clear, factual content that answers a real question in plain words. Structure pages around the questions your customers actually ask, and give a direct answer near the top of each one.
Make your facts machine readable
Consistent business details, structured data, and credible mentions across the web all help a model connect the dots and quote you with confidence. The same work also strengthens classic SEO, so you are never choosing one over the other.
GEO is early, which is exactly why it is worth doing now. The businesses that show up in AI answers today will be hard to displace tomorrow.